Join The Twitteratti

Twitter. Not just for the birds.

The social media phenomenon that is Twitter celebrated its 7th birthday earlier this year, boasting 500 million users, and 340 million tweets per day. It’s a platform beloved by celebrities and the media, and it also provides businesses with a lifeline to customers in real-time. And the challenge of communicating your key messages in only 140 characters (with a smidge of personality thrown in for good measure) is not always a simple task. However, the beauty of being forced to distil a key message down ensures that waffle-free messaging abounds. Well, at least in principle!

Like all forays into digital marketing, it’s important to remember that your Twitter marketing campaign should complement the rest of your marketing strategy. And like any other aspect of your marketing, it’s essential that you have objectives in place. What do you want to communicate via Twitter? To whom? How can you best maximise Twitter for your business?

And if you’re not yet convinced that Twitter is for you, here are a few recent stats courtesy of the Touch Agency to help you make up your mind while also providing you with some tidy facts and figures to espouse when the subject of Twitter (inevitably) comes up:

  • Twitter has over 500,000,000 registered users
  • Nearly 88% of people have awareness of Twitter
  • 75% of users are more likely to purchase from a brand they follow
  • The majority of Twitter users are aged 30-49
  • Up to 85% of companies are now using social media as part of their recruitment process.
  • 88 of the 100 Fortune Global Companies post daily news and updates

Personally, I love Twitter. Not the least because it’s a dynamic way of communicating with, and reaching out to, your various business communities, whether those communities be customer, supplier, industry, or geographically based. In the (potentially misquoted) words of Alexander Pope, “to err is human, to tweet is divine.”